DoorDash Subscriptions

PROJECT INFO Personal Design Project


TOOLS 

  • Sketch
  • Photoshop
  • Principle

DESIGN METHODS

  • Scenarios and Personas
INTRODUCTION
Doordash Subscriptions is a project targeted to help populations that aren’t a fan of cooking and pursue lives so busy that they don’t know what their next meal is and where it is coming from. The subscriptions feature allows users to subscribe their orders, which allows them to get their food delivered at fixed times in future without having to pace orders again and again.
PROBLEM SCENARIOS
CURRENT WORKFLOW
The current workflow for ordering food from Doordash encompasses the following steps:

  1. Select Restaurant
  2. Select Food Item
  3. Customize Food Item and Quantity + Add to Order (Cart)
  4. Review Order
  5. Place Order
PROPOSED WORKFLOW INCORPORATING SUBSCRIPTION FEATURE
While the current workflow for ordering food on Doordash is extremely simple and intuitive it doesn’t incorporate the food subscription feature. Thus in the following steps I propose a workflow for the proposed subscription feature.

  1. Select Restaurant
  2. Select Food Item
  3. Customize Food Item and Quantity + Add to order
  4. Subscribe the order
  5. Customize the subscription details
  6. Place the Order

Below is a workflow of the proposed subscription feature.

ANIMATED PROTOTYPE OF THE PROPOSED WORKFLOW