Pinterest Pin Redesign

PROJECT INFO Dec 2015, Pinterest Pin redesign is a personal project aimed at designing a simple and improved user interface design of the pinterest pins.

MY ROLE Personal Project

  • Brainstorming
  • Sketching
  • UI design


  • Photoshop
  • Competitive Analysis
  • Analogous Inspiration
Pinterest is a visual bookmarking tool that helps users discover and save creative ideas.
I began my redesign process by understanding the existing pin designs and the issues related to them. Following image explains the four types of possible pin structures that a pin would follow based on the information it contains. It can be seen that there are seven possible elements to a pin’s structure, namely:
  1. Thumbnail
  2. Caption
  3. Source board (Found in …)
  4. Pinner name
  5. Number of repins/likes
  6. Source website
  7. Author name
On hovering over a pin you see the three actionable options:
  1. Pin It
  2. Send
  3. Like

Some of the major design issues with the existing pin structures are as follows:

  1. Inconsistency : Four different pin structures introduce inconsistency in the meta data displayed by each pin.
  2. Learnability/Familiarity : Given the fact, that there are four possible pin structures, all offering different levels information about the pin, it is certain that a new user would be overwhelmed by the pin meta data alone. Thus, it will take longer than expected, for the user to completely understand and get familiar with what each chunk of meta data means.
  3. Disconnect between the ‘Pin It’/‘Like’ buttons and the number of repins/likes.
  4. Information overload in pin structures like the fourth one.
To design a pin structure with all the essential pin meta data, while keeping it minimal, intuitive, space efficient and easy to understand.
Once I formulated a clear problem statement for the project, I moved into the research and brainstorming phase. I began by reviewing designs of other visual bookmarking platforms, portfolio, photography and image sharing platforms. I further researched these platforms’ apps, and compared  with their websites. I delved into pinterest’s own website and the mobile app for iOS and Android and made notes regarding different features, interactions,etc.
I began brainstorming ideas for the new pin structure and decided to use the hover over layer to display some meta data too instead of just the pin, like and send buttons. Shown below are various design ideas for the placement of meta data below the thumbnail and on the hover over layer.